MINUS AW 2012/2013

MINUS
AW 2012/2013

Imagine a journey towards a rudimentary cosmogonical ideal. A one way ticket to an imaginary space, where all elements around you circumvent and disassociate from each other by themselves, thriving to reach the perfect balance between shape and color and where the cold atmosphere has the capacity to cast the raw material into the cleanest shapes. A timeless dimension in which long days completed by sleepless nights create consistent, strong colors, a dimension of everlasting shapes and structures. A discreet space, by definition, but complex by its spirit. MINUS by Moogu arose at the intersection of these features – it is an exclusive collection made of 15 silver pieces, casted in simple, yet unconventional shapes, able to accommodate harmoniously Iris Onyx hoists: semiprecious stones, with a strong color, “broken” aspect and a honeycombed texture. The term MINUS is a direct reference to the negative pole of the units of temperature measurement, while the concept is based on the natural minimalism.

The collection calls for the simplicity of the sensational, combining in a perfect blend the comprehensive gist, with the geometrical shapes characteristic of Moogu Contemporary Jewellery and the stylistic values of the cold colors, in this case the focus falling on the color blue.

You can buy on-line from www.moogu.ro/shop.html